Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours.  Write a 5-page paper (5-pages excluding the title and reference page) discussing how you would market the product. The paper must be in APA 6th edition.

Your Marketing Plan must include the following sections:
2. Product Description (price)
3. Describe your Target Market
4. Define your marketing strategy
5. Define your marketing objectives
6. Marketing Program (which marketing channels you will use)
7. Conclusion